Yahoo Search Marketing + Bing = FAILPosted on September 10th, 2010 1 commentA day or two ago, I received this email from Yahoo!Dear Advertiser,Last week, we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which we expect to start mid-October. We encourage you to transition your account before the ad serving transition begins.Start your account transition nowBeginning today, you may log in to your Yahoo! Search Marketing account and initiate your transition to Microsoft Advertising adCenter. We’ve created a detailed Transition Checklist you should review now, to help ensure that you’re prepared to make a smooth transition to adCenter, as well as a Feature Comparison Guide, to help you get familiar with adCenter’s features and capabilities.There are three stages to complete your transition:
Prepare your account for transition to adCenterWhen you log into your Yahoo! Search Marketing account, you’ll automatically be taken to a new tab labeled “adCenter.” You can review the Compatibility Report and fix incompatibilities between your current Yahoo! campaigns and the adCenter platform before transitioning to adCenter.Transition your account to adCenterYou can create a new adCenter account, or indicate that you have an existing adCenter account that you’ll continue to use. You can use the transition tool to copy your Yahoo! Search Marketing campaigns over to adCenter. Please note that once you do so, your new adCenter account will be active and your campaigns will retain the same status (active or paused) as they have within your Yahoo! account, so you may start incurring click charges for Bing traffic right away.
Continue to manage your Yahoo! Search Marketing accountThe last stage in the transition process is when Yahoo! Search ad serving moves to adCenter, which we expect to start mid-October and complete by end of October. As this happens, you should see traffic decrease from your Yahoo! Search Marketing account and appear in your adCenter account. Until this process is complete, you’ll still need to actively manage your Yahoo! Search Marketing account to have your ads displayed on Yahoo! and our partner sites.
Commitment to a quality transition continuesOur primary goal remains providing you with a quality transition experience in 2010, while protecting the holiday season. While we are confident that the preparation work done to date and the transition plan we are moving forward with now will help us reach this goal, please remember that deferring the paid search transition to 2011 is still a possibility if we conclude it would improve the overall experience.We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance. Soon, you will have the convenience of one account, enabling you to reach more than 159 million searchers in the U.S. and 15 million in Canada* on Yahoo! Search, Bing and our partners.Sincerely,Your partners in the search alliance, Yahoo! and Microsoft
Today I go to login (as directed)… and it’s down.
Why am I not surprised? As usual, Microsoft gets involved and it goes to 5h!+.
Come on, guys. Really?Business, Sales & Marketing, Current Events, Politics & Pop Culture, SEO/SEM/PPC, Technology, Computers & Digital Lifestyle fail
Leave a reply