Posted on February 24th, 2013 No comments
As someone who builds systems to analyze data for a living, I was excited to see Bing encouraging television viewers to take advantage of its real-time political survey at bing.com/politics, one of the largest of its kind, during the recent State of the Union address by President Obama.
I was diligent to take a screenshot of the data being displayed on that night. Now I’m very glad I did. I suspected they may try to fudge the numbers after the fact, and boy, have they ever!
I’ve seen this kind of data misrepresentation plenty of times in business, but never for political motives, never so obvious, and never using data that was captured and displayed in real time. It’s both embarassing and troubling, but not surprising. It should come as no surprise that even with all the terabytes of data streaming around the internet in every moment, Bing (owned by Microsoft, the same Liberals behind MSNBC) would make such an obvious effort to pad the numbers. But did they really think no one would take a screenshot?
Take a look below at my adjusted overlay (top) and draw your own conclusions. It looks to me like Bing wants you to believe that sentiment toward the President and his various messages during the #SOTU address were overwhelmingly positive. Nothing could be further from the truth. If you look back at the actual streaming data coming in real time during the address (middle), and compare it to what they’re reporting today, I think you’ll agree: their current portrayal of the data is completely inflated (bottom).
Why would Bing do this? Could it be that an overwhelming negative response to the president’s bloviating doesn’t fit in with their narrative of how great a job this guy is doing? It just goes to show you, folks, you can’t trust the media to tell you the truth, even when they use real-time data & graphics!