Ramblings on technology with a dash of social commentary
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  • Awesome YouTube Promoted Video with Site Takeover

    Posted on July 22nd, 2010 phpguru No comments

    If you’re looking for the latest creative possibilities and want to take your online marketing campaign to the next level, try this combination:

    AdWords-style PPC + YouTube Promoted Video + YouTube Site Takeover = Big Impact.

    It’s not as inexpensive as Google AdWords, but this combination can deliver an extremely creative message to an enormous captive audience in real time.

    In the same way that you can target searches on Google with pay-per-click advertising, you can now put your message in front of millions of YouTube video searches daily, too. Bid on the terms related to your video, and with enough space on your credit card you can show up as often as the search terms are entered. Promoted videos show up on the right-hand side of the YouTube search results.

    How does YouTube Promoted Video work? You be the judge...

    How does YouTube Promoted Video work? You be the judge...

    Here’s where it starts getting fun. Take over your video’s landing page with a custom skin, and it’s like having a flare gun and bullhorn at Sunday mass…

    Example YouTube Site Takeover Design
    Example YouTube Site Takeover Design

    Learn more about YouTube Promoted Video and how to customize your YouTube Channel at Mashable.

  • Obama Spending My Money on AdWords

    Posted on September 4th, 2009 phpguru No comments

    Nearly all Republicans, and many Democrats have realized that the present administration is spending as much of your money as fast as they possibly can.

    If multi-billion dollar stimulus packages, cash for clunkers and Obamacare weren’t enough, now the Whitehouse is spending money on a Google AdWords campaign too!

    Here’s an ad from Google Syndication that appeared in my Gmail today (Don’t click on the link, please! Just hover and look at the status bar).

    Official Obama Website www.BarackObama.com - Barack Obama Needs Your Help to Change Washington. Sign Up Today!

    Can you believe the audacity? And not of hope, either. The Spender-In-Chief is now hoping to reach consumers who have Internet access, who use Google, but don’t know how to find the guy’s website? I mean, come on! Campaign’s over, bro. You already got elected. I know how to find your site and donate to your cause. I do it every day. It says so on my paycheck stub.

    I hate to keep sounding pessimistic but our debt is now over $11 Trillion Dollars, $500M in interest payments per day, Mr. President.

    Put your AdWords on pause, Mr. President, please!

    And while you’re putting things on pause, how about pausing the spending of my money and the socialization of America?

  • Online Keyword Research Tools

    Posted on May 31st, 2009 phpguru No comments

    Looking for keywords? Wondering how to find the best keywords for your AdSense? Finding profitable keywords is key to PPC, SEM, AdWords & AdSense.

    It’s no surprise that choosing a good mix of key phrases is one of the keys to successful online marketing on the search engines.

    Well, I just thought I’d share an online set of tools that really makes it fast, easy and affordable to maximize your online marketing budget and generate the most revenue from your AdSense.

    Check out the Free Keyword Tool at Keyword Country.

  • How to View Banner Ads on the Google Content Network

    Posted on May 31st, 2009 phpguru No comments

    Check it out, all you SEM, PPC, Online Marketing & Advertising gurus. I’m pretty sure there’s no other tool like this anywhere on the net.

    With Yahoo! Search Marketing, you can see other competing text-ad creatives the moment you pick a keyphrase, but not so easy with Google. You can Search Sponsored Links on Google, but it doesn’t let you see any banner creative. (Now that I think about it, they should just put a banner up there for you. I don’t know why they don’t.)

    I was troubleshooting the Google AdSense that appears on this blog, and stumbled onto a way to view graphic ads running on the Google content network, related to a particular keyphrase, on demand.  

    I haven’t tested it much. I’m not sure how long this will work or if it is supposed to work. It could be a glitch. It may have to do with an upgrade to AdSense that this blog post reveals. Maybe it’s already well-known to online advertisers. I might be violating some terms of use I clicked long ago in publishing this, but unfortunately, this type of tool is not currently available within the Google AdWords interface, and it’s extremely useful to be able to see what your competition may be like if you’re planning on running a banner on the content network for an AdWords campaign. 

    Here’s the link to try the Keyphrase-Based Banner Ad Viewer.

    Check it out, try it, and let me know what you think.