Posted on September 10th, 2010 1 commentA day or two ago, I received this email from Yahoo!Dear Advertiser,Last week, we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which we expect to start mid-October. We encourage you to transition your account before the ad serving transition begins.Start your account transition nowBeginning today, you may log in to your Yahoo! Search Marketing account and initiate your transition to Microsoft Advertising adCenter. We’ve created a detailed Transition Checklist you should review now, to help ensure that you’re prepared to make a smooth transition to adCenter, as well as a Feature Comparison Guide, to help you get familiar with adCenter’s features and capabilities.There are three stages to complete your transition:
Prepare your account for transition to adCenterWhen you log into your Yahoo! Search Marketing account, you’ll automatically be taken to a new tab labeled “adCenter.” You can review the Compatibility Report and fix incompatibilities between your current Yahoo! campaigns and the adCenter platform before transitioning to adCenter.Transition your account to adCenterYou can create a new adCenter account, or indicate that you have an existing adCenter account that you’ll continue to use. You can use the transition tool to copy your Yahoo! Search Marketing campaigns over to adCenter. Please note that once you do so, your new adCenter account will be active and your campaigns will retain the same status (active or paused) as they have within your Yahoo! account, so you may start incurring click charges for Bing traffic right away.
Continue to manage your Yahoo! Search Marketing accountThe last stage in the transition process is when Yahoo! Search ad serving moves to adCenter, which we expect to start mid-October and complete by end of October. As this happens, you should see traffic decrease from your Yahoo! Search Marketing account and appear in your adCenter account. Until this process is complete, you’ll still need to actively manage your Yahoo! Search Marketing account to have your ads displayed on Yahoo! and our partner sites.
Commitment to a quality transition continuesOur primary goal remains providing you with a quality transition experience in 2010, while protecting the holiday season. While we are confident that the preparation work done to date and the transition plan we are moving forward with now will help us reach this goal, please remember that deferring the paid search transition to 2011 is still a possibility if we conclude it would improve the overall experience.We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance. Soon, you will have the convenience of one account, enabling you to reach more than 159 million searchers in the U.S. and 15 million in Canada* on Yahoo! Search, Bing and our partners.Sincerely,Your partners in the search alliance, Yahoo! and Microsoft
Today I go to login (as directed)… and it’s down.
Why am I not surprised? As usual, Microsoft gets involved and it goes to 5h!+.
Come on, guys. Really?
Posted on July 22nd, 2010 1 comment
If you’re looking for the latest creative possibilities and want to take your online marketing campaign to the next level, try this combination:
AdWords-style PPC + YouTube Promoted Video + YouTube Site Takeover = Big Impact.
It’s not as inexpensive as Google AdWords, but this combination can deliver an extremely creative message to an enormous captive audience in real time.
In the same way that you can target searches on Google with pay-per-click advertising, you can now put your message in front of millions of YouTube video searches daily, too. Bid on the terms related to your video, and with enough space on your credit card you can show up as often as the search terms are entered. Promoted videos show up on the right-hand side of the YouTube search results.
Here’s where it starts getting fun. Take over your video’s landing page with a custom skin, and it’s like having a flare gun and bullhorn at Sunday mass…
Posted on September 4th, 2009 No comments
Nearly all Republicans, and many Democrats have realized that the present administration is spending as much of your money as fast as they possibly can.
If multi-billion dollar stimulus packages, cash for clunkers and Obamacare weren’t enough, now the Whitehouse is spending money on a Google AdWords campaign too!
Here’s an ad from Google Syndication that appeared in my Gmail today (Don’t click on the link, please! Just hover and look at the status bar).
Can you believe the audacity? And not of hope, either. The Spender-In-Chief is now hoping to reach consumers who have Internet access, who use Google, but don’t know how to find the guy’s website? I mean, come on! Campaign’s over, bro. You already got elected. I know how to find your site and donate to your cause. I do it every day. It says so on my paycheck stub.
I hate to keep sounding pessimistic but our debt is now over $11 Trillion Dollars, $500M in interest payments per day, Mr. President.
Put your AdWords on pause, Mr. President, please!
And while you’re putting things on pause, how about pausing the spending of my money and the socialization of America?
Posted on May 31st, 2009 No comments
It’s no surprise that choosing a good mix of key phrases is one of the keys to successful online marketing on the search engines.
Well, I just thought I’d share an online set of tools that really makes it fast, easy and affordable to maximize your online marketing budget and generate the most revenue from your AdSense.
Check out the Free Keyword Tool at Keyword Country.
Posted on May 31st, 2009 No comments
Check it out, all you SEM, PPC, Online Marketing & Advertising gurus. I’m pretty sure there’s no other tool like this anywhere on the net.
With Yahoo! Search Marketing, you can see other competing text-ad creatives the moment you pick a keyphrase, but not so easy with Google. You can Search Sponsored Links on Google, but it doesn’t let you see any banner creative. (Now that I think about it, they should just put a banner up there for you. I don’t know why they don’t.)
I was troubleshooting the Google AdSense that appears on this blog, and stumbled onto a way to view graphic ads running on the Google content network, related to a particular keyphrase, on demand.
Here’s the link to try the Keyphrase-Based Banner Ad Viewer.
Check it out, try it, and let me know what you think.